Turn Your Brand Into a Trusted Voice Buyers Actually Want to Hear

Our offerings shorten sales cycles, increase average contract value, and position your brand alongside industry-leading content

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We keep your company in the conversations that matter. How?

We connect you directly with the C-Suite decision makers in your target accounts.
Your brand and product messaging is positioned alongside the best thought leadership content that your prospects tune into weekly.
Your messaging is seen and heard by your exact hard-to-reach ICPs.
Mission podcats

Our Relevance Flywheel - How It Works

1
Define Goals
We position you within a strategic podcast partnership that supports your goals.
2
Strategic Guest Appearances
Give us a list of your hardest-to-reach prospects or personas, and we secure these folks as guests on our award winning podcasts.
3
10X ABM Impact
Your hardest-to-reach target accounts will experience over 10 authentic, value-driven touchpoints with your brand before we facilitate the introduction to you.
4
Amplify Targeted Visibility
Your brand/product messaging will be seen and heard in front of a targeted audience of your future customers on all platforms (Apple Podcast, Spotify, YouTube, LinkedIn, and more).
5
Introduction to Prospects
After the podcast is live and the downloads are coming in, we set up an authentic introduction between our guest and your team.
6
Content Flywheel
We enable cross functional collaboration and maximum distribution across the right teams and social channels to achieve the highest ROI possible.

Who’s it for?

B2B Marketers navigating complex, large-scale deal cycles
GTM leaders who sell into hard-to-reach titles director+ titles
B2B SaaS sales/marketing leaders looking for account expansion opportunities with current accounts
Content teams in need of genuine thought leadership content to assert industry authority and association
Customer success teams looking for authentic customer success stories and content

Our Value Prop

We position your brand alongside industry luminaries on widely followed shows, provide warm introductions to your top prospects, and supply premium, repurposable content featuring your customers, prospects, and executives.

Mission podcats
Trusted by   the world’s fastest
growing companies
This sponsorship was a great way to hit a few of our marketing goals at the same time. It provided us with months worth of video content, boosted brand awareness, and facilitated meetings with CMOs at several top accounts.
- CMO @ F1000 Software Company
“The podcast was such an important part of getting that first meeting.”
- CMO for a $3B Networking IT Company
"RELVNT has kept our company positioned alongside the best thought leadership conversations, which has drove pipeline and top of funnel awareness."
- VP of Demand Gen for F1000 Software Company
“What is so strong about RELVNT podcast partnership is that we are not hard selling our technology. We are opening people’s eyes to the challenges in the industry and positioning our brand alongside the thought leadership conversation."
- Jon Feldman, Product Marketing @ Salesforce
"The team had been trying to secure meetings with two target enterprise accounts for months with no success. We switched tactics and RELVNT landed meetings with the CMOs from both companies within days."
- Head of Strategic Accounts
It's been such a strong ABM play for us—not only for the direct connections with accounts we wanted to break into, but also for leveraging the content to engage similar accounts in the industries we prioritize."
- VP, Revenue Marketing
"It's such a creative way to accelerate and grow the pipeline."
- VP of Product Marketing, Salesforce

Frequently Asked Questions

How do you measure the success and ROI of a podcast sponsorship?
During the sponsorship, you will receive metrics reporting showing podcast episode downloads, YouTube views, sponsor ad impressions, along with any ABM details (revenue tied to pipeline), leads generated, sponsor brand recall, and demographics of the audience base.
Do you have any case studies?
Yes, here is one of our favorites!
What size audience do you have?
Our podcasts have audience sizes of anywhere from 5K downloads per episode to 1M downloads per episode. The audience size depends on the podcast, the content, and the sponsor’s goals. We have our own DSP (demand-side platform) that allows us to target customizable niche audiences depending on who our sponsors want to reach.
What type of podcasts are in your network?
We have podcasts of all kinds, including but not limited to:
  • Interview-based shows that feature C-Suite executives such as CMOs, CTOs, CIOs, CEOs, CDOs, and more, along with founder/SMB/entrepreneur shows.
  • Interview-based shows with a more niche focus, for example fleet managers or hackers and data scientists.
  • Narrative-style shows that feature scripted, narrated content mixed in with interviews.

Let us know what type of audience you want to get in front of, and we will share what sponsorship opportunities make the most sense for you!
Why do I want thought leadership content?
Authentic thought leadership drives meaningful interactions that lead to tangible business results, with 83% of a typical B2B purchasing decision happening before a direct engagement with a provider​ (Edelman)​.

Studies have shown that thought leadership can have a profound impact on brand awareness and marketing effectiveness. 89% of decision-makers state that thought leadership enhanced their perceptions of an organization, while 55% use it to vet organizations they might hire.

In an age of information overload and AI-generated content, high-quality thought leadership is crucial for building trust, establishing authority, and ultimately driving sales and business growth.
How do I use a podcast for ABM or closing deals?
We leverage our extensive network of B2B podcasts to effectively close deals for our sponsors by inviting their prospective customers to be guests on our shows. This approach not only provides a unique and valuable experience for the guests but also creates a natural and authentic platform for networking. During the podcast, we ensure that our guests have an engaging and memorable experience, highlighting their expertise and insights. Once the episode is live, we facilitate a warm introduction between the guest and our sponsor. This method not only enhances the credibility and trust between the parties but also positions our sponsor as a trusted partner, making the introduction seamless and mutually beneficial. By integrating this strategy into our podcasting network, we help our sponsors build meaningful relationships and close deals more effectively.

85% of our guests who join our podcasts say “Yes” to meeting with our sponsors.
How can podcasts support a B2B company?
Many B2B companies struggle to produce high-quality media content, which limits their ability to connect with their audience effectively. By sponsoring a podcast that ranks high in the charts, has significant visibility, features a flow of impressive guests, and wins awards, B2B companies can significantly amplify their marketing and sales efforts. The podcast's established reputation and reach act as a powerful endorsement, making it a valuable addition to the sponsor's promotional toolkit. This strategy not only boosts brand awareness but also fosters authentic connections and trust with potential customers, driving business growth and success.
What if you don’t currently have a show in your network that fits our needs?
If there is not a show in our network that fits your needs, we willl partner with you to launch a new one that will.
What if we want to build our own podcast and have you help?
Feel free to send us an email here (stephanie@mission.org) and we can see if your project is a good fit for our team, and then we will send you our white label production strategy and pricing.
b2b podcast sponsorships, executive events, and c-suite activation partnerships
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